Surprising Online Marketing Statistics to Keep in Mind in 2021

Whether you’ve been in business for years or are relatively new to the business world, you’ve likely seen the environment change a lot. Once considered a fad, the online arena has surpassed our wildest imaginations and taken over every aspect of business and life.

Instead of burying your head in the sand and waiting until you start losing business to change, you need to embrace the technology and the new world it has brought us to. To do this, you need to understand what is happening and figure out how to use it to your advantage.

In the following, you will find important statistics in all areas of our online landscape. Take a look at which of them you can use in your company.

SEO statistics

SEO stands for Search Engine Optimization and refers to the ability of search engines to connect your website to people who are looking for a solution to a specific problem. To do this you need to place certain keywords on your website. For example, if you have party rentals in your city, determine what keywords potential customers are looking for when they search online, and then compose your messages on those keywords. These include, for example, “birthday parties”, “wedding rentals”, “special occasions” and even the city in which you live.If you’ve used the right keywords, search engines can connect your prospects to your website to learn more about the products and services you offer.Let’s take a look at some of the statistics you need on SEO:80% of users ignore paid search results and only click on organic entries. (A HIT)Search engines drive 300% more visitors to websites than social media. (A HIT)Every second, Google receives over 77,000 search queries. (Internet Live Stats)75% of people never scroll above the first page of search engines. (A HIT)Google is responsible for 94% of all organic traffic. (A HIT)

Social media statistics

While you’ve likely been using it for a while, it’s important to understand what social media is and what its purpose is before we discuss key statistics.Social media refers to digital platforms that allow you to connect with consumers and share content with them. There are a variety of different platforms (and more are added every day) including Facebook, Instagram, Twitter, LinkedIn, YouTube, and many others. The content you share will depend on which platform you are using and who your specific audience is.Social media is the most popular content marketing tactic that 90% of B2C businesses report on. (Content Marketing Institute)Worldwide there are over 2.38 billion active users on Facebook every month. (HubSpot)According to Facebook, the platform reaches over 60% of internet users. (HubSpot)In 2020, 75.3% of U.S. businesses will use Instagram. (HubSpot)59% of Americans believe that customer service through social media has made it easier to answer their questions and solve problems. (HubSpot)Blog posts with more than 1,500 words get 68.1% more tweets and 22.6% more Facebook likes. (Serpwatch.io)

Mobile Marketing Statistics

Mobile marketing refers to reaching existing and potential customers through mobile means. This includes smartphones, tablets and other mobile devices. Think about the number of times you’ve looked for a restaurant or shop while you’re already in your car or on the move.

51% of smartphone users found new brands or products by searching from their mobile device. (Lyfe Marketing)87% of smartphone owners use a search engine every day. (Serpwatch.io)

The average conversion rate for smartphones has increased by 64%. (Lyfe Marketing)85% of mobile advertisers believe they are providing a positive experience. Only 47% of users agree. (Business with apps)

46% of Americans check their smartphone before they get up. (Serpwatch.io)

Email Marketing Statistics

Email marketing is the use of email to contact new and existing customers, promote your business, build relationships, offer special offers, and keep track of consumers.

Since email marketing is completely paperless, it’s cheaper than direct mail and much more environmentally friendly. To get it right, here are some statistics you need to know: 85% of US retailers consider email marketing to be one of their most effective customer acquisition methods. (Lyfe Marketing)Email marketing has an average ROI of 4400%. (Lyfe Marketing)Segmented email marketing campaigns can increase open rate by 14.65% compared to unsegmented campaigns, and list segmentation increases click-through rate by 59.99%. (Lyfe Marketing)

86% of professionals prefer to use email when communicating for business purposes. (Lyfe Marketing) 59% of consumers say their buying decisions are influenced by marketing emails, and 50% say they shop from a marketing email at least once a month. (Sales cycle)

At Caladium Innovations, we have a team of creative, inspired marketers ready to help you do just that. Our proven processes help you to network and get involved even during the pandemic. To schedule a free consultation with our team!